Digital Citizenship Task 1

SIYABONGA EARLAM

DIPLOMA IN SPORT DEVELOPMENT AND MANAGEMENT 1

DIGITAL CITIZENSHIP-DIGC5110

Question 1

The Five Fluency skills, the are set out as guidelines into which students will have the opportunity of leaning and taking action in as they more throughout their school career and into the open world. And the five are presented below:

Solution Fluency

This Fluency is one which is more mental and slightly physical and  that really is the best to have as it is the ability to be given an unusual solution and with that, find a solution but not a straight forward one but more in the sense of creatively and out of the box thinking to come to a conclusion that works for the better of the situation. In a way, given a sports game and having to think of what movement would be good in different situation and having the ability to think in a real time bases of what would be more creative such as a straight run with a hockey ball through players or to make passes going forward to keep the opponents thinking.


Figure 1: Luckysteph48. [s.a.]. Alamy stock vector. Available at: https://www.sciencemag.org/careers/2018/10/why-world-mental-health-day-matters-scientists [Accessed 7 October 2020].

Creativity Fluency

Here we have a similar way of thinking creatively but here is more physical than mental construction and with this Frequency is more looking at an artistic side of creating something such as a design, product or even just sharing an experience or story. In this, we more away from more ordinary angles and head for more beneficiary angles of creating things. As if designing new soccer shoes and evaluation what’s been done and looking for more creative colours and designs that would please the buyers or yourself.

Collaborating Fluency


Figure 2: Dale, S. 2012. Overcoming barriers to workplace communication.  Available at: http://www.stephendale.com/2012/04/27/overcoming-barriers-to-workplace-collaboration/ [Accessed 7 October 2020].

In this, the says exactly what is it is for. The main goal is the collaboration got working together of particular persons in a group or team whether it be in person and more importantly, online. The ability to have create original content through problem solving is what this fluency is aimed at as it targets that certain ability to cooperate with other people and tap it so it become a basic instinct or close to it. As seen if a group of teenagers in high school are given a project, in this current time is hard to get everyone to do their part, so the ability to collaborate together for research and solving dead ends for a final product is very important for future live skills.

Media Fluency

This fluency is a very relevant today in a growing technological world. As many messages in different channels pass through the media world today, this frequency advises two ways to give in to be able to understand and produce. In the first part of this fluency is how a person understands who they are trying to communicate with or to in what ever the message entails, so such as having a teenage group and an older group, what channel or medium would you communicate to them in, such as Instagram, WhatsApp and many more and for the older group would be more Face book, the news and the newspapers. The second part would be how to analyse the given communication channel an understand why it has been used and what the real understanding or meaning of the messaged given. For example, mystery movies like Sherlock Holmes, the message is encoded in a particular massage and it is Sherlocks job to understand it and why it was encoded.

Information Fluency



Figure 3: Krakowski, S. Creating information products: your first step. Available at: https://www.arealchange.com/blog/creating-information-products-steps/ [Accessed 7 October 2020].

Lastly, this fluency gives a more intuitive way of understanding information as it is given. It may be given in many different forms such as comical, serious or any others, but all this is to get the brain thinking and give it a good exercise to think more intently and come up with an idea of the of what it could mean and its importance. In a good example, Trevor Noah and his many comical jokes, the way he describes certain situations gives the opportunity for one to think why it’s said like that or why is it funny which they brain gets the joke unconsciously giving you the chance to unravel it meaning.

In conclusion, all these was of thinking and interpreting have been pushed through your brains since you were you, it has just begun to get more complicated and important. The world todays have been growing extremely fast online and physically as new chat platforms are coming in, new games, sayings, problems and designs have all change the way information is shared and how it is interpreted which could men a bad result or a good one, the ball on communication is In your court and waiting to be shot in the right direction.

Question 2

 These are to:

Question 3

  1. Live videos and stories

The free ability to connect on social media platforms has become more accessible in terms of real timed events. The live video sand stories on networks such as Instagram, Facebook, Snapchat and a few more have become so widely know as the best ways to keep up with people’s lives and share current content. As well as being a good social network for the everyday person, the marketing companies see it as their opportunity to engage with their consumers as to what happening or what they are thinking of doing which grabs much more attention.

  • Browser push notifications

This entails that many businesses online have more of a chance to engage with their customers or respond to them more easily. Although many may agree it isn’t the most entertaining way to ring your customers I but it can be a very effective way, as seen in online stores have customers put items in a cart and then decide then don’t want to buy anything, the push notification help in a certain period of time to let that person know it not to late to go back and buy what is left in the cart. It does what it says, it pushes you a bit further to complete what you started.

  • Voice searches

Ever since Siri, this has become a growing investment for companies going online as the rates for the amount of voices searches has been going up. This gives the businesses more of an opportunity to become closer to their customers as the voice engines are more specific to what the person is asking as hey are more likely to better say what they want by voice rather then by typing. As well as having different languages all over the world, the key words in each person’s questions are the main focus as not many languages have the straight forward meaning of the English language. With this all-in place, marketers have the ability to now have a more direct line of content that would help customer engage in the technology more.

  • Micro-Moments/Influencers  

This is a very effective way of communication between customers and businesses. As the world has now become more technology orientated, the advertising news apers and magazines has become less useful. In this type of marketing communication, the genius is that what our interest are and what we search for on websites can now be given as an option for what to by in terms of what adverts pop up on your screen. With that it has the ability to give suggestions to where products are that are related to yours searches in a close range to your current location. These micro-moments are clever as they initialize, “I WANT TO” trends in terms of: know, go, do and buy moments which are related to searches that are commonly used or are in a link searched area. And with the cooperation of stores turning on their website location services, it helps the marketer’s direct people to their stores or sites more easily.

  • Increased personal marketing

This is a sector that has the ability to make or break customer loyalty as it gives an idea of connecting to your customers as well. This entails the small things such as email connectivity and the small point such as giving a more personalised email to your customers if they’ve signed up for notifications with the brand. Small touches such as sending customers emails that have their name in it as a greeting to something, they’d be interested in.

Question 4

1) Phone call volume

Having a phone call in public is perfectly fine but, in the situation, where you can hear the person clearly or the shopping centre is fairly loud, having a raised and noticeable voice where many people can here your cover station is considered bad etiquette.

2) Camera phones misuse

Taking photos or sending inappropriate photos on your phone camera is not a good use of technology, in the situation of a friend or you sending any unclean and disrespectful photos to each other is a very big misuse.

3) Cyber bullying

Making fun of someone’s appearance and sending them harmful worded sentences to that particular person and to others to team up against that person is out of the question disrespectful and in human as a person who should have morals.

4) Miss using technology in educational classes

A big one all over the world as it stands today, classes are for educational purposes and should be respected as such, not one friend in class sending funny videos and pics or playing games and not concentrating.

5) Drive while using a device

A big rule all over the world as many people don’t abide by, I not texting or using your phone if not on blue tooth to answer calls and texts. It doesn’t only affect your reaction and response time it also put many other drivers at risk of an incident.

6) Non proof reading

Being sent a picture with a caption or any text online and asked on your view of opinion on its context is a serious factor. If you miss read or are negligent of the context and say something incorrect on a political or controversial piece then that can cause quite a commotion with the recipients you are engaging online or online and using technology in person too.

7) Inappropriate jokes

Sending anything from racist to appearance description is very harmful to a lot of people and is not the right way to speak about anyone. Such as if there is a person of different colour in one’s class and they speak differently, making jokes online and sending them to other people is extremely rude.

8) Catfishing

Using someone else’s identity to play on someone’s emotions or discover who they really are is known as an “identity thief” and is seriously frowned upon as it is disrespectful to the persons whose identity it is and the person believing in the fake identity.

9) loss of punctuation

Having a conversation over the phone versus writing sentences on paper is vastly different these days as the punctuation has become less and less used and the emojis have taken their place as ideas of what people are feeling and not saying exactly. In terms of using capital letter, full stops, abbreviations and more when talking to a friend or some one important as well as diction and register to portray proper sense of the sentences being said. It is important not to forget some of the small punctuation marks online as we do on paper.

10) Using your phone during a conversation

Having a device in class is something to not take for granted as many people decide when in class, to be present physically and not mentally in terms of friends sharing memes or photos of anything other than class resources in disrespectful to the teacher and other students trying to learn.

Reference list:

Cybersmile.org. 2020. Examples of bad netiquette. [Online]. Available at: https://www.cybersmile.org/what-we-do/advice-help/netiquette/examples-of-bad-netiquette [Accessed 7 October 2020].

Darrohn, S. 2019. 5 Digital marketing trends for 2019. Forbes, 14 February 2019. [Online]. Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#4ba57c032a80 [Accessed 7 October 2020].

Educators Technology. 2014. The 5 main fluencies of the 21st century learning, 29 October 2014. [Online]. Available at:  https://www.educatorstechnology.com/2014/10/the-5-main-fluencies-of-21st-century.html  [Accessed 6 October 2020].

 Fallah, G. 2018. 10 Digital marketing trends for 2019. Digital doughnut, 27 December 2018. [Online]. Available at: https://www.digitaldoughnut.com/articles/2018/december/10-digital-marketing-trends-for-2019  [Accessed 6 October 2020].

Gordon, S. 2019. 5 things to teach your kids about digital etiquette. Verywellfamily.com, 21 November 2019. [Online]. Available at:  https://www.verywellfamily.com/things-to-teach-your-kids-about-digital-etiquette-460548  [Accessed 7 October 2020].

HTML.com. 2019. 6 bad digital habits and how to beat them, 30 July 2019. [Blog]. Available at: https://html.com/blog/6-bad-digital-habits/ [Accessed 7 October 2020].

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